Shareholders Update April 15, 2024
Digital Brand Media & Marketing Group, Inc. (“The Company” and “DBMM”), and its flagship brand, Digital Clarity (“DC”) filed its second quarter 10-Q for the 2024 fiscal year with the Securities & Exchange Commission via EDGAR on Monday, April 15, 2024.
DBMM’s Management has continued to advise shareholders to do their own due diligence. There are too many, often non-shareholder voices with self-serving motivations, who put forth opinions that are simply false and should be ignored. To remedy this problem DBMM is reinforcing that the SEC Financial Disclosure guidelines are very clear that information should only be provided via public reporting in SEC reports, like the quarterly 10-Qs and the annual 10-K. Those reports are reviewed and audited by independent experts. The filings have context in the Company’s Updates filed coincidently with the SEC filings. The bigger picture for DBMM is to reinforce to the public the flagship brand DC’s place in the industry as a thought leader, increasing its geographic reach, especially in the US, in order to capture and retain a competitive advantage.
As such, DBMM is also reinforcing its business model and strategy in describing and reinforcing its way forward as a full-service management consultancy.
The digital industry is very complex and is the backdrop of the text of DBMM’s 10-Q and 10-K reports. DBMM has a blueprint it is executing on many fronts at the same time and thought it useful to develop and share an Operations MD&A as a half-fiscal year followed by specific context and clarification of our 2Q24 Financial Statements, similar to the approach in the 10-K Update issued November 29, 2023.
OPERATIONS MD&A – 6 Months
OUTLOOK
Reggie James, the Chief Operating Officer and Director of DBMM and the Founder and Managing Director of Digital Clarity said: ” The future of B2B won’t look like the past, the old ways of doing B2B marketing won’t cut it. You need a focused approach and this is what Digital Clarity is offering and providing. As we navigate the dynamic landscape of B2B marketing technology consulting, our strategic shift towards the thriving US market signifies a pivotal step towards the fastest, while sustainable growth and expansion. Though there are a number of initiatives underway, we are sharing some of the areas below. With a focus on forging a series of strategic alliances and leveraging cutting-edge AI technologies, our objective is to capitalize on the burgeoning opportunities in this dynamic sector one step at a time.”
STRATEGIC ALLIANCES – LEVERAGING CENTERS OF EXCELLENCE
Our commitment to strategic alliances underscores our vision of fostering mutually beneficial partnerships. By aligning with industry leaders and establishing Centers of Excellence, we aim to synergize our expertise and resources, enabling us to deliver unparalleled value to our clients. Our recent announcement with 1ovmany highlights this approach. James continued, “We are stronger with each Company bringing its best game to the table and we are stronger together.” see link.
Drawing on inspiration from renowned consultancies such as Publicis Sapient and Cognizant, we are implementing a robust framework that fosters innovation, collaboration, and continuous improvement.
Numerous reports indicate immense growth potential for tech consultancies like ours. By harnessing the power of AI, we are not only streamlining marketing processes but also mitigating operational inefficiencies, thus positioning our partners and clients for long-term success and, most importantly, sustainability of increasing revenues and market share.
MARKETING INITIATIVES – DRIVING ENGAGEMENT AND VISIBILITY FOR DC
In line with our strategic objectives, we are spearheading a series of targeted marketing initiatives aimed at enhancing brand visibility and driving customer engagement. From curated LinkedIn content to thought-provoking podcasts and informative webinars, we are leveraging diverse channels to connect with our audience and provide valuable insights into the latest trends and developments in the tech landscape. DC is not selling widgets, and as such lead times are longer along the sales funnel, with the need to nurture clients throughout a sometimes complex process. Research by Forrester predicts that B2B marketing is increasingly expected to deliver the level of experience buyers are used to having as consumers underscoring the immense opportunities that abound in this market.
Through our proactive marketing approach, we are well-positioned to capitalize on this growth trajectory and establish ourselves as a trusted advisor to B2B tech leaders across industries.
Our websites in DBMM (link), DC (link) and DC’s Creds Deck have been updated and will be expanded further. Suggest our shareholders take a look.
OUTREACH – EXPANDING DC’S FOOTPRINT
We are committed to expanding our global footprint through strategic US, UK and international outreach initiatives. By tapping into emerging markets and nurturing relationships with key stakeholders, we aim to unlock new avenues for growth and diversification.
According to a study by McKinsey, B2B digital channels are now twice as important as traditional channels for researching and making purchases, highlighting the need for a strong digital presence.
Through our targeted outreach efforts, we are not only expanding our reach but also deepening our engagement with clients and prospects through partnerships and strategic alliances thus solidifying our position as a market leader in the B2B tech consulting space.
James concluded, “Our strategic shift towards the US market, coupled with our focus on forging strategic alliances and leveraging AI technologies, positions us for sustained growth and success world of B2B tech consulting. By staying at the forefront of innovation and embracing emerging trends, we are confident in our ability to deliver exceptional value to our clients and stakeholders while driving continued growth and profitability. This six-month measurement reinforces our blueprint.
STRONG OUTLOOK
The 3Q will concentrate on staffing up of professional expertise in account managers and business development as Company growth will accelerate.
FINANCIAL STATEMENTS MD&A – 6 Months
REVENUES
Digital Clarity as an operating unit is cashflow positive displaying a Gross Profit, while diminishing its total operating loss quarter to quarter.
Revenues are up 35% over the same period last year, with business gaining ground in U.S. as illustrated in Note 11 on pg 14.
The UK revenues were reduced because a client was merged into another entity. The services were paused while in transition, and the larger entity was being reevaluated.
DERECOGNITION OF LIABILITIES
The Company sought consultation, advice and approval from the SEC OCA (Office of Chief Accountant) , in order to remove all liabilities booked under RTG Ventures (Europe) Limited, a non-US subsidiary dissolved on January 31, 2023 and struck off of Companies House in the UK and removed from DBMM consolidated filings. The review resulted in no objection from the regulators and the Company’s Auditors for the removal of $158,287 from the Company’s Financial Statements. This is recognized as a Gain and positive for DBMM. See Note 10 on page 13.
EBITDA
Note here the aforementioned Net Loss for 2Q24 is reduced to $189,452 and the loss before interest, tax, depreciation and amortization is $85,860. This is not a liability as such, and the removal of derivative liability would positively impact the balance sheet as revenues continue to rise. We expect to turn that number positive in the 3Q24. Exciting times ahead!
TAX CARRY FORWARD
It is important to note that the 10-K 2023 confirmed a $6.4 million tax carried forward advantage as the Company’s revenues grow quarter to quarter. This number is only in 10-K annually. As stated in an earlier Update, “That kind of assurance is advantageous when assessing strategic partnerships and acquisition targets.” Obviously also advantageous to protect revenue post-growth into profitability in the future.
NET LOSS
This is a non-liability, heavily impacted by volatility in share price. This is not money the Company owes or must repay. It is a point in time. It varies dramatically from quarter to quarter because Derivative Liabilities which are solely a function of aged CDs being removed and canceled through mutual Settlements, are unique and to the Company’s benefit, lender by lender. Once CDs are all settled out, there will be no derivative liabilities. A better indicator of the Company’s progress is EBITDA on pg. 34 entitled: “Non-GAAP Financial Measures.”
Never faltering is our commitment to core values of excellence, integrity, and customer-centricity, ensuring that we continue to achieve new milestones quarter to quarter. With a strong foundation in place and a clear roadmap for the future, we are poised to capitalize on the immense opportunities that lie ahead and emerge as a true leader in the B2B tech consulting landscape. The key is the sustainability of competitive advantage.
As always, the Management thanks all its supporters and stakeholders, and looks forward to continuing progress, step by step.
Linda Perry and Reggie James
DBMM Management
SAFE HARBOR PROVISIONS:
The foregoing contains certain predictive statements that relate to future events or future business and financial performance. Such statements can only be predictions, and the actual events or results may differ from those discussed due to, among other things, those risks described in DBMM’s reports filed with the SEC. Opinions expressed herein are subject to change without notice. This document is published solely for information purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities in any state. Past performance does not guarantee future performance. Additional information is available upon request.