SPECIAL SHAREHOLDER UPDATE No.2 — September 9, 2024
IN REFERENCE TO SPECIAL SHAREHOLDER UPDATE NO.1 – Link
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Digital Brand Media & Marketing Group, Inc. (“The Company” and “DBMM”), along with its brand, Digital Clarity (“DC”), a fully integrated management consultancy specializing in the optimal marketing of B2B tech companies, today wants to address some of the market events that occurred last week that affected the Company. As we said in Update No.1: “Exchanges are quite vulnerable to political instability or unexpected events which cause chaos. Professionals use these situations as opportunities and this is where lack of experience shines bright”.
Shareholders, whether on the most sophisticated exchanges like the NYSE, LSI, NASDAQ to a platform like the OTC, suffered a jolt last week. The market was in a sell mode, particularly with tech stocks. It is not rocket science to note, traders who have any variety of pressures on them, will sell an OTC issuance thinking they can buyback to address the immediate need for cover.
Traders and dealmakers were awaiting the Fed Chairman announcing the expected cut in interest rates and were hit with a less than robust jobs report on Friday.
These events are not uncommon and are part of regular market cycles.
Look at Apple Inc. a trillion-dollar company who lost almost 10% of its PPS in the tumult of last week – even though they are launching a new iPhone and other products this week. Are investors in Apple concerned? Not at all, with buying predicted over the next few months as the company rolls out Ai integration to its products.
Nvidia, the darling of NASDAQ dropped 9.5%, after beating earning expectations and no bad news, erasing $278.9 billion off its market value – the largest one-day market cap loss. For perspective, this was bigger than Meta’s $232 billion decline in Feb, 2022. On Friday META lost 16.6% of the PPS after having already recovered twice the market cap of its decline. These cycles happen and it’s business as usual.
Cryptocurrency also made headlines last week as Bitcoin saw a sharp decline. Despite this, Bitcoin has already started to recover, thanks to its 24/7 trading cycle, showing resilience as other markets struggle to regain footing.
Equally, fast forward to a good example in TMTB /DJT Trump Social has lost 80% of its value since public offering in March 2023. A multi-billion $ valuation on less than $4 million in revenues.
For context, DBMM, the buy/sell on Friday, Sept 6th, as a percent of the OS, is a small amount, less than 5%, but because manipulation is continuously depressing pps, DBMM took a hit.
As stated in the last Update which captured the frustrations of a shareholder, both the Company and its shareholders mightily resent bashers who have 90% of posts ranting gloom and doom bringing out the same old playbook for years. In Management’s opinion, what they should know by now, no howling at the moon will scare off DBMM’s support. Don’t fall for the troll’s disinformation disguised as good intent. They have an agenda and as previously stated, not only hurt the company, but hurt the shareholders. In turn, this seriously damages the ability for growth.
Continue to do your own due diligence. The Management is executing its plan and sharing its progress.
Good news is there is accumulation taking place in DBMM. The trolls are trying the usual end runs, bringing in bashers from 10-15 years ago, to try and do revisionist history continuing the negative pattern of behavior prevalent for years.
Be clear, nothing will stop DBMM. It is positioned to succeed with its new management consultancy business model, much more sophisticated and full-service for clients, evolved from early digital marketing. For those who think DBMM through its flagship Digital Clarity, has not totally redesigned its value offering, doesn’t understand how very different the digital marketing industry is from early Digital Clarity days.
Over the years, the commoditization of digital marketing agencies has transformed the landscape, leading to the need for specialist, full-service marketing management consultancies. Many companies see them as interchangeable and largely driven by cost.
Specialist consultancies, often emerging from traditional management consulting firms like Deloitte or McKinsey, are now entering the space with more tailored and comprehensive service offerings. These firms provide not only digital marketing but also in-depth market research, strategic roadmaps, and the ability to adapt to fast-evolving marketing landscapes, offering unique expertise in areas like digital transformation and consumer behavior. Their ability to offer strategic advisory services positions them as valuable partners in business growth.
According to industry sources, the shift towards specialization is already paying off. Overall, full-service consultancies that guide companies through complex marketing dynamics have shown rapid growth, often outperforming traditional marketing agencies. By focusing on strategy rather than just execution, these consultancies meet the increasing demands of CMOs who seek tailored, outcome-driven marketing plans.
This is DC’s intent and will put it in good stead for the future. The company will be rolling out further podcasts and initiatives this fall as part of a wider series of business development initiatives. As more companies prioritize strategic partnerships over purely tactical services, the future looks promising for specialist marketing management consultancies. This is DC’s sweet spot.
DBMM knows exactly what it is doing. It is executing its blueprint, step-by-step in order to achieve sustainable success for all stakeholders.
Linda Perry and Reggie James
DBMM Management
SAFE HARBOR PROVISIONS:
The foregoing contains certain predictive statements that relate to future events or future business and financial performance. Such statements can only be predictions, and the actual events or results may differ from those discussed due to, among other things, those risks described in DBMM’s reports filed with the SEC. Opinions expressed herein are subject to change without notice. This document is published solely for information purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities in any state. Past performance does not guarantee future performance. Additional information is available upon request.