SHAREHOLDER UPDATE — September 12, 2024
Digital Brand Media & Marketing Group, Inc. (“The Company” and “DBMM”), a fully reporting US public company that trades on the Over-the-Counter (OTC) Market, along with its brand, Digital Clarity (“DC”), a fully integrated management consultancy specializing in the optimal marketing of B2B tech companies, invites shareholders to listen to today’s podcast from Reggie James and his guest Phil Fryer-Ward, please join us.
DMMM’s flagship Digital Clarity has launched another new podcast on Thursday, September 12th, looking at “Navigating the Sea of Data in Marketing” and “The Power of Context, Consistency, and Authenticity.”
The podcast, is chaired by Reggie James, the Founder and Managing Director of DC and the COO and Director of DBMM and joined by Phil Fryer Ward, MD & Creative Director, Hup Agency.
Phil is a marketing communications specialist and founder of Hup Agency – a specialist technology marketing consultancy. He has delivered successful branding, communications, and creative services projects for over 20 years on both the vendor and agency sides. He has extensive experience in Service Management, CRM, Fintech and emerging AI-enhanced technology startups and has built a solid reputation for turning complex technology ideas into usable and engaging communications.
The podcast discusses that without context data in isolation is, quite simply, incomplete. The challenge for companies is not just in collecting data, but in interpreting it within a broader framework—aligning it with business objectives, customer behavior, and market conditions.
The key lies in recognizing that data is not a given. It reflects moments, trends, and behaviors that are constantly shifting. This is why context is critical.
Reggie & Phil will highlight how data must be analyzed in relation to past performance, competitive benchmarks, and customer expectations to make sound business decisions. For example, sales numbers may look strong, but if customer satisfaction scores are simultaneously dropping, a different story emerges. Without this holistic view, businesses risk being misled by raw numbers.
The podcast will be out on Spotify, YouTube, and Apple Podcasts. This is part of a series of business development initiatives the company has activated this month, with more to follow, as it continues to follow its blueprint.
Linda Perry and Reggie James
DBMM Management
SAFE HARBOR PROVISIONS:
The foregoing contains certain predictive statements that relate to future events or future business and financial performance. Such statements can only be predictions, and the actual events or results may differ from those discussed due to, among other things, those risks described in DBMM’s reports filed with the SEC. Opinions expressed herein are subject to change without notice. This document is published solely for information purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities in any state. Past performance does not guarantee future performance. Additional information is available upon request.