Shareholder Update November 15, 2024
Shareholder Update November 15, 2024
Digital Brand Media & Marketing Group, Inc. (“The Company” and “DBMM”), along with its flagship operating company and brand, Digital Clarity (“DC”), a fully integrated management consultancy specializing in the optimal marketing of B2B tech companies. The growth blueprint is underway as the management consultancy is growing and evolving, step by step.
Reggie James, Chief Operating Officer and Director of DBMM, and Founder and Managing Director of Digital Clarity, the flagship brand of DBMM was invited to attend last week’s inaugural SocialDay B2B event, attended by industry leaders, business influencers and social media companies, where the spotlight was firmly on the transformative power of social media and AI in the world of B2B marketing, and held in the heart of London’s creative hub, Shoreditch.
Once perceived as a secondary or peripheral channel, social media has steadily gained traction, evolving into a cornerstone of the modern B2B marketing strategy. Insights from LinkedIn and the B2B Institute underscore just how vital social media has become in shaping brand narratives, driving growth, and customer relationships across the B2B landscape.
Talking about the event, Reggie James said, “This event has been the culmination of a series of separate smaller B2B events that have been brought together by social media expert Luan Wise and Andy Lambert of Adobe.
He added, “Social media in B2B marketing has historically lagged behind B2C. However, over the past few years, the narrative has shifted considerably. Social platforms now serve as valuable channels for B2B companies to engage prospects, demonstrate thought leadership, and build brand loyalty. This is being driven by data, marketing automation and AI.”
According to LinkedIn’s 2022 B2B Marketing Benchmark Report, 96% of B2B marketers now use LinkedIn for organic content marketing, reflecting a massive surge in activity and reliance on the platform. Further supporting this growth, the B2B Institute, a think tank funded by LinkedIn, noted that B2B buyers are increasingly consuming social media content to research and validate their purchasing decisions. Social media provides direct access to insights, testimonials, and industry expertise that empower buyers. “In today’s market, 75% of B2B buyers and over 90% of C-level executives utilize social media to make purchasing decisions,” stated a report by the B2B Institute, highlighting the crucial role these platforms play.
James added, “One of the primary reasons B2B companies are doubling down on social media is the trust factor. As B2B purchases are often high-stakes decisions involving significant investment, trust is paramount. Social media allows companies to cultivate trust through transparency, direct engagement, and social proof. Platforms like LinkedIn enable brands to share success stories, client testimonials, and case studies that resonate with potential customers.”
James emphasised this point, noting that “Social media helps to bridge the gap between brands and clients, creating a sense of reliability that no other channel quite matches. Additionally, social media provides unparalleled reach. In the age of remote work, virtual events, and digital-first strategies, LinkedIn, and other platforms offer a vast stage to connect with decision-makers across industries.”
With over 900 million members globally on LinkedIn, B2B marketers can access a highly targeted, professional audience like never before. According to LinkedIn’s insights, brands that post frequently on social media are 20% more likely to reach senior executives than those that don’t. This makes it clear: a consistent social media presence isn’t just recommended, it’s essential.
James went on, “Social media in B2B is also catalyzing a shift from transactional to relational marketing. In traditional B2B environments, marketing efforts focused heavily on the product, pricing, and functionality. However, social media allows companies to take a more relational approach, sharing insights, thought leadership content, and resources that build long-term connections with audiences. Platforms like LinkedIn enable companies to convey their brand’s personality and values, which are increasingly critical factors for buyers.”
James commented, “Companies are overwhelmed by the seismic shift in B2B technology and marketing, finding it difficult to know where to begin. As highlighted in the recent OTC Markets Investor Conference on AI and Technology (link) – this is where Digital Clarity’s hybrid approach on strategic human interaction augmented with its AI tech stack, is game changing.”
James concluded, “The data is clear: buyers are using social media more than ever to inform their decisions, and B2B companies that embrace this trend are well-positioned to drive growth, build relationships, and amplify their brand’s voice and AI is key component. As DBMM continues to execute its business plan, the reinvestment into a strategic led AI focussed stack will pay dividends to shareholders in 2025 and beyond. Companies that leverage social media for B2B using AI can achieve reach, trust, and precision previously unattainable through other channels. AI driven social media isn’t just part of a B2B strategy—it is the strategy.”
As shared previously, Shareholders— keep your eyes on DBMM—this journey is set to be transformative. This is just the beginning.
Linda Perry and Reggie James
DBMM Management
SAFE HARBOR PROVISIONS:
The foregoing contains certain predictive statements that relate to future events or future business and financial performance. Such statements can only be predictions, and the actual events or results may differ from those discussed due to, among other things, those risks described in DBMM’s reports filed with the SEC. Opinions expressed herein are subject to change without notice. This document is published solely for information purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities in any state. Past performance does not guarantee future performance. Additional information is available upon request.