Digital Brand Media & Marketing Group, Inc. (OTC: DBMM) is pleased to provide shareholders with an update on the continued international development of its wholly owned operating subsidiary, Digital Clarity. This is perfect example of the strategy which builds on the US-landscape in enterprise technology.
As part of its evolving international business activity, Digital Clarity is working with an established US-based enterprise technology company as it develops its presence in the United Kingdom.
The engagement involves supporting the company’s UK-facing digital presence and helping communicate its expertise, services and commercial value to a new audience.
DC supports its client’s competitive advantage , the engagement is a further example of Digital Clarity’s ability to work with international technology businesses as they enter and develop new markets.
Where technology meets commercial opportunity
The timing is particularly relevant.
Last month’s Oracle AI World in Las Vegas brought together global technology leaders, partners and enterprises exploring how artificial intelligence, cloud infrastructure and connected business applications are changing the way organisations operate.
Beyond the technology announcements, the wider commercial question is becoming increasingly important: how do companies translate sophisticated technology into something their customers understand, trust and ultimately choose?
This is precisely the challenge Digital Clarity is positioning itself to address.
For technology businesses entering new markets, technical capability alone is rarely enough. Understanding local buyers, presenting a clear proposition and demonstrating business value are equally important.
Digital Clarity’s experience in B2B technology, positioning and go-to-market strategy provides a foundation for helping businesses address these challenges.
Building an international business
This latest activity follows previously announced developments involving Digital Clarity’s US client engagement in Atlanta and its international partnership activity in the UAE.
Although each engagement has a different scope, collectively they demonstrate the international relevance of the company’s expertise and the direction in which DBMM is developing its operating business.
Reggie James, Founder and Managing Director of Digital Clarity, commented:
“Some of the most technically capable companies struggle to explain their value when they enter a new market. They know their technology, but their prospective customers need to understand what it means for their business.
“That’s where we can make a difference. Our experience allows us to work with technology businesses on how they present themselves, engage their markets and give customers a reason to choose them.
“We are particularly interested in opportunities where our relationships can develop alongside our clients’ international ambitions.”
Looking ahead
For DBMM shareholders, these developments represent continued progress in the company’s strategy to build Digital Clarity as an internationally focused, specialist business serving the enterprise technology market.
The objective is to develop a broader base of commercial relationships, extend Digital Clarity’s geographic reach and create opportunities for sustainable, longer-term revenue growth.
Individual engagements will vary in size, duration and scope, and any future expansion will depend on client requirements and commercial agreements.
Management believes the combination of established industry experience, a clearly defined advisory proposition and international relationships provides a foundation for the next stage of Digital Clarity’s development.
The focus remains on building a business whose commercial progress can be demonstrated through client relationships, delivery and financial performance.
DBMM looks forward to updating shareholders as further developments warrant disclosure.
About DBMM Group
Digital Brand Media & Marketing Group, Inc. (OTC: DBMM) is a US public holding company whose wholly owned operating subsidiary, Digital Clarity, is based in the United Kingdom and works with businesses internationally. Digital Clarity specialises in B2B go-to-market strategy, positioning and the practical application of AI to commercial decision-making.
Investor information: https://dbmmgroup.com/investor-relations/
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Digital Brand Media & Marketing Group, Inc.
Email: info@dbmmgroup.com
Telephone: +1 646 722 2706
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